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Affordable Face Serums: The Best Skincare to Buy on a Budget

Affordable Face Serums: The Best Skincare to Buy on a Budget

A new trendy face serum surfs across social media platforms every week and disappears as quickly as it arrives. It’s impossible to keep up with trending products or active ingredients - if you did, you’d spend a small fortune. On the other hand, the counter-trend of conscious consumerism involves buying in moderation and carefully selecting products which fit your current skin needs and budget.

Sticking to a skincare budget not only saves you money but helps you select impactful formulations which are best suited to your skin type and concern. How many times have you bought into the social media hype only for the serum to end up in the graveyard of half-used products?

In this article, we help you find the best serum which is both affordable and effective. Join us to explore our favourite products mostly less than or around €20. Finally, learn how to identify a good serum without being influenced by the price tag or fancy packaging.

Our Favourite Budget Skincare - Hydrating Serums

Regardless of your skin type, our favourite budget serums will surely quench dehydrated skin. Explore the hydrating serum options for all skin types.

Vichy Mineral 89 Hyaluronic Acid Hydrating Serum

Bestselling Vichy Mineral 89 is a deeply nourishing daily booster that encourages healthy skin barrier function, delivering intense hydration and revitalisation. Formulated with Vichy's Mineralising water and hyaluronic acid, this lightweight formula boosts moisture levels and resilience against external aggressors such as pollution and bacteria. This lightweight serum is suitable for all skin types, including sensitive skin, leaving skin plump, smooth and glowing.

Vichy Mineral 89 Hyaluronic Acid Hydrating Serum

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Why We Love It
  • Deeply hydrates and plumps the skin

  • Strengthens the skin barrier and enhances its resilience

  • Non-greasy, fast-absorbing and lightweight formula

  • Suitable for all skin types, including sensitive skin

Possible Downsides
  • May not be hydrating enough for extremely dry or flaky skin

  • May not be versatile enough for a standalone serum

Key Ingredients:
  • Hyaluronic Acid

  • Vichy Volcanic Water (Mineralising Water)

  • Glycerin

Price
€19.95

CeraVe Hydrating Hyaluronic Acid Serum

Contrasting the Vichy Hyaluronic Acid Serum, this one from CeraVe is better suited to drier complexions and a damaged skin barrier. CeraVe Hydrating Hyaluronic Acid Serum provides an instant boost of hydration, locking in moisture and helping restore the protective skin barrier. Enriched with three essential ceramides and Vitamin B5, this luxurious gel-cream formula is ideal for all skin types, particularly dry and dehydrated skin. It delivers long-lasting moisture and helps soothe and nourish stressed or sun damaged skin.

CeraVe Hydrating Hyaluronic Acid Serum
Why We Love It
  • Intense hydration with hyaluronic acid

  • Restores and strengthens the skin barrier with ceramides and vitamins

  • Silky and non-greasy, suitable for daily use

  • Fragrance-free and non-comedogenic

Possible Downsides
  • Might not be sufficient as a standalone moisturiser

  • Some users may find the cream texture heavy for oily or combination skin

  • Some find it difficult to layer

Key Ingredients
  • Hyaluronic Acid

  • Ceramides

  • Vitamin B5 (Panthenol)

  • Glycerin

Price
€24.00

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Our Favourite Budget Skincare - Anti-ageing Serums

Anti-ageing serums can get very expensive and often for good reason. However, retinol serums, liquid peptides and antioxidant formulas should be your affordable skincare staples in an anti-ageing routine. Explore our value finds.

CeraVe Resurfacing Retinol Serum

CeraVe Resurfacing Retinol Serum is a gentle yet effective treatment designed to reduce the appearance of post-acne marks and visible pores. Infused with encapsulated retinol, liquorice root extract, and ceramides, this serum works to reveal new, healthy skin without irritating. This daily serum treats uneven skin tone and restore the skin's protective barrier. It is suitable for all skin types, particularly those with acne-prone skin and uneven textures.

CeraVe Resurfacing Retinol Serum 30ml
Why We Love It
  • Reduces the appearance of post-acne marks and scars

  • Fights age spots

  • Smooths and refines skin texture

  • Contains ceramides to support the skin barrier

  • Non-comedogenic and fragrance-free

  • Widely tolerated - even for sensitive skin

Possible Downsides
  • May cause minor irritation or dryness, particularly for sensitive skin or retinol beginners

  • Results may take several weeks to become noticeable.

  • Requires consistent use and sun protection during the day.

Key Ingredients
  • Encapsulated Retinol

  • Liquorice Root Extract

  • Ceramides

  • Niacinamide

Price
€24.00

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The Inkey List Retinol Serum 30ml

The Inkey List Retinol Serum is a potent anti-ageing treatment designed to reduce the appearance of fine lines, wrinkles, and uneven skin texture. This serum combines a slow-release retinol with a stable retinoid to provide powerful yet gentle exfoliation. Suitable for all skin types, it promotes a smoother, brighter, and more youthful complexion while minimising irritation commonly associated with retinol products.

The Inkey List Retinol Serum 30ml
Why We Love It
  • Reduces the appearance of fine lines and wrinkles

  • Improves skin texture and tone

  • Promotes skin cell turnover for a brighter complexion

  • Formulated with slow-release retinol for reduced irritation

Possible Downsides
  • Potential for initial dryness or redness as the skin adjusts to retinol use

  • Some users report slow results

Key Ingredients
  • Retinol (slow-release)

Price
€15.99

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The Inkey List Collagen Peptide Serum 30ml

The Inkey List Collagen Peptide Serum is designed to help improve the skin's firmness and elasticity. This serum combines Matrixyl 3000™, a peptide that helps stimulate natural collagen production. Syn®-Tacks is a dual peptide technology which enhances skin tone and texture. It helps to reduce the appearance of fine lines and wrinkles, promoting a more youthful and firm complexion.

The Inkey List Collagen Peptide Serum 30ml
Why We Love It
  • Improves skin firmness and elasticity

  • Reduces the appearance of fine lines and wrinkles

  • Lightweight and easily absorbed into the skin

  • Suitable for all skin types, including sensitive skin

Possible Downsides
  • Results may take time to become noticeable.

  • Some users may find it less hydrating than expected.

Key Ingredients
  • Matrixyl 3000™ (Palmitoyl Tetrapeptide-7)

  • Syn®-Tacks (Palmitoyl Dipeptide-5)

  • Hyaluronic Acid

  • Glycerin

Price
€18.50

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Our Favourite Budget Skincare - Vitamin C Serum

There are so many vitamin C serums available and it can be difficult to identify the worthwhile ones. Many expensive products contain unstable forms of vitamin C, low doses or sub-optimal packaging. This one from The Inkey List beats many of the more expensive offerings.

The Inkey List 15% Vitamin C & EGF Serum 30ml

The Inkey List 15% Vitamin C & EGF Serum is a potent antioxidant-rich brightening serum revitalises tired skin. Combining 15% stable Vitamin C with Epidermal Growth Factors (EGF), this serum targets hyperpigmentation, fine lines, and dullness while promoting skin regeneration. Suitable for all skin types, it helps achieve a more radiant and youthful complexion.

The Inkey List 15% Vitamin C & EGF Serum 30ml
Why We Love It
  • Brightens skin tone and reduces hyperpigmentation

  • Stimulates skin regeneration and improves texture

  • Lightweight and absorbs quickly without greasiness

Possible Downsides
  • Potential for irritation, especially for sensitive skin.

  • Refrigeration is preferred to extend shelf life

Key Ingredients
  • 15% Stabilised Vitamin C (Ascorbyl Glucoside)

  • EGF (Sh-Oligopeptide-1)

  • Hyaluronic Acid

  • Glycerin

Price
€17.99

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One Skincare Product to Treat it all - The Best-Value Serums

Choosing the best affordable product is not always about selecting the cheapest one. By selecting the perfect all-round serum, you don’t need clutter your skincare regime. In this section, we explore our favourite serums that are definitely worth the money.

Skingredients Skin Protein Anti-Ageing Retinoid Serum (45ml)

Skingredients Skin Protein Anti-Ageing Retinoid Serum is a powerhouse formula combining the benefits of retinoid, vitamins, antioxidants, hyaluronic acid and peptides to target signs of ageing including loss of firmness, fine lines and wrinkles. It blends retinyl palmitate (a gentle form of retinol), vitamins A, C, E, pro-collagen peptides and hyaluronic acid. Skin Protein works to reduce fine lines, improve skin texture, and brighten the complexion. It’s suitable for all skin types and those new to retinol serums. Even better, this serum comes in a 45ml bottle so lasts 50% longer thana typical serum, a little bit goes a long way. Refills are also available at a discounted price.

product review

“I can’t live without this little bottle of bliss. Evens out my skin tone and leaves my skin so smooth. Love it.”

product review

“Great for damaged skin been using about 2 weeks now and difference is noticeable already.”

Skingredients Skin Protein Anti-Ageing Retinoid Serum
Why We Love It
  • Reduces fine lines and wrinkles

  • Improves skin tone and texture

  • Contains a blend of vitamins and antioxidants for brightening, soothing and fighting free radicals

  • Supports skin renewal and elasticity

  • Hydrates and boosts youthfulness

  • 45ml bottle - refillable

Possible Downsides
  • Potential irritation for first-time retinoid users or sensitive skin

  • Requires consistent use and sun protection

  • Higher price point than our other budget serums

  • Recommended to use as a night serum

Key Ingredients
  • Retinyl Palmitate

  • Vitamin A - precursor to retinol

  • Vitamin C (Sodium Ascorbyl Phosphate)

  • Vitamin E

  • Hydrolysed hyaluronic acid

  • Pro-collagen peptides

  • Botanical extracts

Price

Price: €55.00

Refill price: €49.00

Subscribe & save 10%

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Ella & Jo Hydrating Hyaluronic Serum (50ml)

Ella & Jo Hydrating Hyaluronic Serum is a deeply hydrating and soothing formula that provides instant moisture to the skin. It’s packed with hyaluronic acid, niacinamide, green tea, pro-collagen peptides, aloe vera and other and soothing botanical extracts. This serum helps to plump the skin, provide all-day hydration, a natural skin glow and reduce the appearance of fine lines. It's suitable for all skin types, including sensitive skin, and can be used as a part of both morning and evening skincare routines. Moreover, this serum comes in a 50ml bottle which means it lasts a long time.

product review

“Love all things Ella &Jo. This serum is a game changer for skin so hydrating ,skin feels like silk ❤”

product review

“Skin feels soooo soft after this , first time trying this product and loving it so far my skin feels so much fresher, brighter and softer even with my sensitive skin I've had no issues”

Ella & Jo Hydrating Hyaluronic Serum 50ml
Why We Love It
  • Provides intense hydration and plumps the skin

  • Reduces the appearance of fine lines

  • Soothes and calms the skin

  • Suitable for all skin types, including sensitive skin

  • 50ml bottle

Possible Downsides
  • Doesn’t contain retinol or vitamin C

Key Ingredients
  • Hyaluronic Acid

  • Pro-collagen peptides

  • Aloe vera

  • Green tea extract

  • Niacinamide

  • Botanical extracts

  • Glycerin

Price
€31.50

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What to look For in a Budget Serum

Budget serums can be as effective as more expensive brands but you need to be able to spot the difference between an underrated product and an overrated product. Here’s our quick guide to help you find the serum you need.

Hyaluronic acid serums

Here, we help you decipher the ingredients list and find your next favourite hyaluronic acid serum.

Look Out For
  • Hydrolysed or low molecular weight hyaluronic acid

  • Cross-linked hyaluronic acid

  • Multiple forms of HA

  • Encapsulated HA

  • Products containing peptides and HA together

Skip
  • HA listed low on the ingredients list

Retinol serums

Discover which retinol products are worth their salt and which ones probably won’t be effective.

Look Out For
  • Encapsulated retinol

  • Multiple different forms of retinol

  • Concentrations between 0.3% and 0.6% for first-timers

  • Products containing vitamin C

  • Products containing peptides

Skip
  • Products containing only retinyl palmitate or adaptalene (also called differin)

  • Retinol concentrations below 0.3%

Vitamin C serums

Learn the difference between a worthwhile vitamin C serum and a clever marketing manoeuvre.

Look Out For
  • Stabilised vitamin C

  • Opaque bottles

  • Above 10% concentration vitamin C

  • Multiple forms of vitamin C

  • Products containing vitamin E

Skip
  • Pure vitamin C only (pure vitamin C is not inherently negative but it isn’t as stable as other forms, so multiple forms are more helpful)

  • Clear bottles

  • Low concentrations of vitamin C (below 10%)

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