Description
The generation that inspires Alessandro Michele is characterised by a celebrative anarchy. They don t believe in conformity, submitting to labels or to gender rules, breaking free from common social boundaries. This modern declaration of self-expression and sexuality ignites the campaign s powerful statement: #GuiltyNotGuilty. Under the #GuiltyNotGuilty light, the Gucci Guilty fragrances signify freedom, by breaking with traditional male and female fragrance ingredients.
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